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The Underwear Effect: How Amamble Fits Into the New Era of Affordable Indulgences We’ve all heard of the lipstick effect—when wallets feel tight, people skip the designer bags and luxury vacations but splurge on small, mood-boosting treats like a new tube of lipstick. It’s not just about vanity; it’s about holding onto a little slice of comfort when the world feels uncertain. But here’s...

Quiz: How Well Do You Know Men’s Underwear? (Spoiler: Most Guys Fail This) Raise your hand if you’ve ever grabbed a pack of underwear without giving it a second thought. *Cue 90% of guys reading this raising their hands.* Let’s face it—we men tend to treat underwear like an afterthought. It’s just something we put on under our jeans, right? But here’s the thing:...

Men’s Underwear Blind Test: What We Really Care About (Spoiler: Comfort Wins All) Let’s be honest—most guys don’t overthink their underwear choices. We grab the same style from the same brand because it’s familiar, or because it’s on sale at the grocery store. But what if we took the brand names out of the equation? What if we judged our underwear purely on how...