News

The End of "Dad Underwear"? How Modern Men Are Reclaiming Comfort and Style Let’s be honest—we’ve all seen it. The faded, baggy cotton briefs or scratchy boxers that linger in dresser drawers, passed down through generations or picked up without a second thought. They’re the "dad underwear" stereotype: functional to a fault, zero style, and worn with the kind of resignation that comes from...

Is There a "Victoria's Secret" for Men? Amamble Redefines Masculine Comfort For decades, Victoria’s Secret has dominated the conversation around intimate apparel—turning undergarments into a symbol of confidence, style, and self-expression for women. But for men, the narrative around underwear has long been stuck in a cycle of practicality over personality. We’ve been told to prioritize function, settle for basics, and treat undergarments as...

Boxers or Commando: Which Is Better for Men’s Health & Comfort? Let’s be real—we’ve all had that debate with ourselves at the end of a long day: do I slip into a pair of underwear or go commando? It’s a personal choice, one rooted in comfort, habit, and sometimes even a desire to shake up the routine. But when it comes to what’s actually...